Evaluation and Feedback of the video

Finished Video

Here is the link to our finished music video. We decided to put it on Vimeo rather than YouTube or GoogleDocs because it provides better quality.

When we exported the video I think we didn't export it in HD so it could have been better quality but still I like it how it is. I'm going to post this video on facebook and show it to friends and family to try and get some feedback on it.

Creative Camera Use

A lot of the creative effects we used were produced after shooting. We chose to have little camera movement to keep it professional and not wobbling around. So the majority of creativity took place in the editing sessions.
In these two screen shots you can see examples of this. The first is an example of two effects we used frequently. We used the mirror effect multiple times in the video because we feel it is something Gaga would use as it is quirky and different. She did actually use this effect in her video for Born This Way she made recently. Because she often makes short films rather than music videos she often includes titles. So we chose to include text in the video. At first it was just at the beginning but we liked it so much we included it a lot more in the video.
In the second image here is an example of another effect we really liked and used a lot. It's called Bad TV on Final Cut Pro and it creates a distorted and double vision effect which we think looked really effective as it showed the teeth in double!

Rejected Footage

As we filmed about an hour of footage overall we had lots to play with and lots to edit down. Consequently we have plenty of rejected footage. Most of it is us and the other in our video laughing or forgetting the lyrics as we were filming. Some footage we left out because it simply didn't look good enough and we had better versions of certain bits already.

Here are two bits of rejected footage as an example. We took ages trying to get this final shot. There is about 10 takes of us getting it wrong. We knew exactly what we wanted and so the first time we got it right is the footage we show in the final video.

https://docs.google.com/leaf?id=0BwxYNy6Gbf9BMTc5MjU3YTYtZWRiZi00ZDEzLTg2YWYtYzg3NzVmMTZlMjA4&hl=en

This was rejected because it was not the right angle we wanted.

https://docs.google.com/leaf?id=0BwxYNy6Gbf9BN2MxYzVlMDgtZmMzYS00ZTc0LTk3NDktOWIyNjRhMGU2ZTc3&hl=en

Digipak

A Digipak is a patented style of compact disc or DVD packaging.

I'm going to design a Digipak which will be presented along with the music video. I want the Digipak and the video to have a similar look and image so it is clear that they are from the same artist, Lady Gaga. With these together this is the promo pack for the artist.

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This is the final front cover and back cover of my Digipak. To fit the genre and to appeal to the target audience I chose to feature a picture of the 'artist' as a prominent part of the cover. However because I also wanted to reflected Lady Gaga as an artist more specifically I went for something more unexpected and different to a traditional beauty shot. The picture also relates directly to the video as it was taken inbetween shooting a scene of the music video. Like the video the close up of the mouth relates to the songs title 'Teeth'. I wanted to keep the cover simple as I feel the image is the most important part but I didn't want to overcrowd and make it too busy. Like 'The Fame Monster' CD cover I chose a simple font to show just the artist and the title of the work clearly. For the back again I wanted to keep back cover simple too. The picture actually covers the whole two sides of the DVD as a continuous image so I didn't want to interupted the simplicity of it. I kept all the information down the bottom of the cover. I kept it all in-line and clean to make it look professional as possible. I kept the font the same and the colour just to not confuse and make the cover look messy. I actually went with white font in the end because it showed up better on the image compared to black. It has more of a contrast and is simply more easy to read.

Shooting Schedule

Initial shooting schedule

https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0BwxYNy6Gbf9BNTFkMzUwOGYtNjRiMy00MDA4LTkxMmYtYzVjZTI5Y2RlNzA5&authkey=CLW1md8J&hl=en

First bit of shooting. Practice and Test shots shooting scripts.

Lip Syncing part of the video. filmed in room 3 of the libary agianst a white board. It was a static shot, witht he camera mounted on a tripod.

Take 1 - Niamh lip syncing with red lips. Managed 28 seconds of footage before the cmaera ran out of battery. The footage was good though, good shots of hair flicking which we could use to filll out gaps in the video. The sync was in time to the music. Little problem of hair in the mouth at the beginning of footage. Shots we could use in it.

Take 2 - (Niamh syncing) 1 minute 50 seconds of footage. Good shots, though some forgetfulness of lyrics in 2nd verse. 1st verse and chorus good. Slight ipod showuing in beginning that needs to be cut out.

Take 3 - (Niamh syncing) Mouthing the back up vocals - good and in sync. Slightly out of focus in some shots that could be cut out. Managed good shots for both verses.

Take 4 - (Chloe Syncing in black lips) Managed full 3 minutes of footage for back up vocals. Good shots of teeth.

Take 5 - Tried seeing glitter effect infront of the camera ut it didn't show up in the lighting, or we just didn't have enough to make the effect.

Health and Safety

Things to be aware of while making my video:
Health
Not have anyone under hot lights and near electricity for too long as it can cause sickness.
Safety
There is a lot of equipment and lights and wiring in the studio so I will be careful to keep it in order know how to use everything.

I need to be able to know how to set up everything properly before shooting so we have practised with setting up the tripod and camera and using studio lights and backdrops.